Just years after being a consultant, blogger and shopping addict, Eva was ready to take its fashion experience to the next level, by creating a her own shopping website. responsive, real-time experience for its legion of devoted readers.
Building off the success of the previous redesign, Vogue approached Code and Theory once again. The challenges this time around were new: Not only did the new Vogue.com have to perform effectively to a much higher volume of content; it also had to remain elegant and sophisticated without sacrificing performance.
Workflow was also critical, as one of the goals was to give the Vogue.com team near-limitless creative freedom to better respond to user and advertiser needs, wherever they were.